Category: Member testimonials
How members use the Portal to support their missions.
Andermatt Canada specializes in developing and distributing biological control products. Based in Canada, it provides solutions for integrated pest management programmes across North America. Its mission is to promote sustainable agriculture by providing effective, environmentally friendly solutions that support healthy food production.
The Andermatt Canada team has utilised the CABI BioProtection Portal for over two and a half years.
Searching for pest trends
Before using the CABI BioProtection Portal, Andermatt Canada required improved visibility of pest trends and product demand across Canada and other global markets. The team needed a tool that could support both their domestic sales and international teams. They required access to relevant data to inform strategic decisions.
Additionally, as a company passionate about sustainability and user education, Andermatt Canada was also looking for a platform to support their mission to promote bioprotection. This helps drive awareness among retailers, growers, and industry stakeholders.
Tackling these challenges with the Portal
The CABI BioProtection Portal helped address these challenges by providing customisable dashboards and analytics that Andermatt Canada now uses weekly to track pest and product trends. The dashboard allows the team to identify spikes in interest for particular pests, such as the cabbage looper, and respond with timely marketing actions.
Additionally, the team at Andermatt Canada uses the Portal’s dashboard for market research. This helps support production, as they can explore potential markets in regions where they want to develop or register products.
‘Overall, I truly believe this portal is a must-use resource for growers, researchers, and bioprotection companies—it’s a powerful, practical tool we turn to regularly.’ Kathleen Ireland, Director of Domestic Sales, Andermatt Canada
After first using the Portal over 2 years ago, the partnership has evolved into a close collaboration. This includes regular meetings, content sharing, and co-branding initiatives.
Enhanced traffic and communications
Since becoming a Portal partner, Andermatt Canada has seen boosted website traffic and increased product awareness. Their products receive more visibility because they are prioritised in the relevant biopesticide search results page.
Additionally, Kathleen highlights ‘collaborating with CABI on blogs and social posts has also boosted traffic to our website and content channels.’
The ability to share relevant Portal insights, CABI blog content, and video assets has enhanced their internal and external communications. Kathleen’s team now uses the Portal as a sales outreach and planning driver, helping guide marketing and educational engagement throughout the year.
Summing up
Kathleen states that the Portal ‘has become an invaluable tool for both myself and my team’. It provides insights into market trends, supports strategic decision-making, and enhances domestic and global visibility for Andermatt Canada’s biological products.